Case Study

Three case studies

Concept

Before some short case-studies, our concept.

Our concept is much less noise, less messages, less info – minimum info and relevant only.

We believe that the world should take a step back: To meeting people, talking, having true friendships and to focusing on what really matters. And to stopping too! Stop sharing every inane moment, stop the selfie and stop being involved in the lives of people you don’t care about, allowing yourself to be involved in the lives of people you do care about.

The Groupee case

Small groups, relevant to people interested in each other, everyone can talk, the user defines interest and the group is private.

Case Example

A yoga teacher opens a group, she defines labels (category) types “Canceling lessons”, “Social”, “Yoga Events”, “Videos”, she is not limited to number of category types within the group.

The user receives a message that he has been added to the group. He can define what type of categories he wants to get messages from within that group… In this case, our user prefers to be notified only about “Canceling Lessons”.

All messages that are not related to “canceling” are not directed to our user. One day the teacher can’t attend the lesson so she sends a message to the group with the label “canceling lesson”, our user will receive only this message.

Dictator Group

Dictator is relevant for large groups with not a lot in common between the group – such as school-wide messages, class messages etc.

Only defined people can message, the user can choose labels, the group is private.

Case Example

A school teacher opens a group for all the parents, only she can message, nobody else, in addition she opens labels (categories) – “School Pictures”, “Homework”, “Events”, “Ted Lectures”
Our parent chooses to receive “Homework” only, so as soon as the teacher sends messages regarding homework our parent will receive these messages and not messages on any other subjects.

Social Group

Relevant for large groups with no common interest within the group, similar to “Facebook Pages” just with segments.
The group is public, users can join the group and define interests.

Case Example

Barcelona fans open a social group and define interest labels as – “Messi”, “Images”, “Video”, Special Goals” and many more. Our user only wants to receive information on Messi, so when the group admin sends info under the “Messi” label our user will receive the messages. 

The problem is today it’s all or nothing… you either get information, or you don’t. But what if I only want some of the information, on a specific subject?
Summary

The solution has endless possibilities, such as messages at a specific time, messages according to location etc., all promoting the core concept: Time is our most precious asset, so stop wasting it! Let’s focus on what matters by having less noise, especially noise that is not relevant for us.

Our concept is the opposite from all the other social networks out there (Facebook, Snap, Instagram, WhatsApp etc). They want you to stick to the application, we believe that the application is only a tool for your life – NOT YOUR LIFE ITSELF.